Authentic Personal Branding

This is a great quote and very true, as creative director of SixAgency our mission is to focus on you the salon professional and, your brand.
During this recession we noticed a lot of salons cut their marketing budget, we would recommend doing the opposite.

During an economic downturn salon clients pay more attention to their wants and needs, they have to look good and, do have the money to spend however, they are selective where they spend and what services they have. They demand value for money and exceptional service or they go elsewhere.

This is your opportunity to make them pay attention to your salon business; we know the importance of branding and can build stronger client relationships with the use of relevant marketing solutions and social media tools to communicate to your target audience.
In today’s world an authentic personal brand is a vital asset, assess your vision, identify your goals, what you stand for and, what makes you unique, special and different, then let the world know about you!

Create a “Personal Branding Kit,” a logo, portfolio, resume, reference letters, testimonials and, a website. Remember to position yourself as an extraordinary brand, one that builds credibility and recognition.

Build a database, communicate with your target audience, and expose them to the services you offer via Social Media and eblasts.

Feel free to contact me with any questions you may have at khalid@six-a.com.